The Challenge
Student-athletes represent approximately 1 in 3* high school students nationwide, yet most receive little to no formal, athlete-specific recruiting or mental health support from their districts.
Critical Gaps in Support
Inconsistent Advising
70% of counselors lack an understanding of the college athletics recruiting process.*
Standardized training ensures counselors are well-equipped to provide accurate and consistent guidance to all students across the district.
*Source: RNL 2017Equity Gaps
Students from high-income families are 2.5× more likely to play college sports.*
Closing the 'Athletic Advising Gap' ensures that first-generation and low-income students have the same pathway to collegiate scholarship opportunities as their peers.
*Source: Tompsett & Knoester (2022). Sociology of Sport Journal.Overburdened Counselors
The national average is 372 students per counselor.*
Our on-demand training sessions and plug-n-play resources increase efficiency and give counselors the capacity to serve more students.
*Source: American School Counselor Association (ASCA). (2026).Mental Health Gaps
58% of high school athletes experience moderate to extreme stress.*
We equip counselors with the tools to deliver athlete-specific mental health support, enabling early intervention and helping students thrive both on and off the field.
*Source: NFHS & PMC StudyBuilt for Education Leaders
A Three-Pronged Approach
Transforming counselors into holistic student-athlete support specialists.
Athletic Recruiting
Master the college athletics recruiting process
Mental Health Support
Build skills to support student-athlete well-being
Academic Planning
Drive academic excellence in your student-athletes
Multi-Faceted Impact
equity and opportunity across student populations.
student-athlete enrollment and retention.
collegiate athletics opportunities for your student-athletes.
counselor workload and stress.
student-athlete well being and mental health.
student-athlete academic eligibility.
Transform Your School or District
Provide equitable access for students, and expert resources for counselors.